During the sessions, and through dialogue, questions, exercises, and Neuro-Linguistic Programming, the coach helps the client to reflect, and becomes conscious of his or her potential and motivation for change and action.

The role of the coach is to create a safe and reliable space where the client can freely express and experience ideas, thoughts and attitudes.

Obstacles are turned into opportunities in order to achieve growth, change and development that are sustainable in the long run. The same coaching process allows the client to acquire the habits of self-observation and growth, which are often incorporated permanently.

A coaching course lasts an average of between 5 and 10 sessions, sometimes more, since the process is adapted to the needs of the individual.

The sessions are usually weekly, especially at the beginning of the process (later biweekly or monthly), and last between 60 and 90 minutes.
In certain cases, we collaborate with other therapists in order to optimise the results: dieticians, osteopaths, etc.

Three key words: Self-awareness, Self-confidence, Responsibility Self-awareness:

  • Awareness of what we want and why we want it.
  • Awareness of our talents and our resources.
  • Awareness of the route to take to reach our objective.
  • Awareness of the implicit challenges of reaching our goals.


  • Confidence in our capabilities and the importance of developing them.
  • Confidence in our opinions and in our values.
  • Confidence in the possibility of carrying out our objectives.


  • To be responsible and commit ourselves to change, accepting the challenge of putting ideas into action between sessions.

Coaching in person, by Telephone or e-Coaching:

The sessions are held in person, by telephone or through Skype (Internet video conference). Between sessions, the client has the possibility of asking questions, clarifying doubts and/or sharing unexpected successes and results through e-mail, without having to wait for the next session.

The use of Neuro-Linguistic Programming:

During emotional coaching sessions, Neuro-Linguistic Programming (NLP) becomes a fundamental tool in the process. It not only allows the quality of the communication between the coach and the client to increase, but is also a tool for change, through the analysis of language (Meta-Model) and the observation of the systems and processes that the client uses to understand reality, to motivate themselves and to take action. Once the client becomes aware of this process, he or she can modify it, with a consequent change in their own beliefs, the motivation and the habits that they have decided to change.

-Neuro-Linguistic Programming was developed in the 1970’s at the University of Santa Cruz in California, as a branch of applied psychology, through the work of John Grinder, professor of linguistics, and Richard Bandler, computer scientist and psychotherapist.

-John Grinder and Richard Bandler started their work by observing highly successful communicators and therapists with outstanding performance in the U.S.A.: Fritz Perls, father of the Gestalt Therapy, Virginia Satir, «mother» of Family Systems Therapy, and Milton Erickson, creator of Ericksonian Hypnosis, and considered the following questions: How they do what they do so well? How would it be possible «to model» these communicators, «recreating» what they do?

-Hence, they created the «modelling» system, which on the one hand consists of an observation methodology of how we think and how we perceive or reconstruct the world in our brain (through images, sounds or sensations) and, on the other hand, how we learn, how we reach the results that we obtain and how we could improve them based on our objectives.

Origin of the Neuro-Linguistic Programming name:

  • Neuro: Our perception of the world passes through the filter of our five senses and the successive transmission of this information to the different areas of our brain (central nervous system). This circuit is part of what makes up our mental «programs» or «maps of the world» and is a personal process unique to each individual.
  • Linguistic: Language is at the basis of our linguistic expression of how we perceive the world. By analysing our communication, we better understand what the underlying structures of our behaviour (our beliefs) are and how we can change them.
  • Programming: Our brain is compared to a computer that shapes «mental programs», following our experiences and conditionings, on which our perception of the world, our thoughts, feelings and actions are then based. These programs, or automated learning, can be modified through the application of techniques.

-The studies carried out and the discoveries that gave rise to NLP allowed certain Presuppositions to be established which gave a theoretical framework to the process of communication and human behaviour. These premises are shared by the philosophy of coaching:

  • The map is not the territory: our view of the world is NOT the world and each model of the world is unique. There are no models that are more “real”, only some that are more adaptive.
  • Behind each action or word there is a positive intention (facing oneself). A person always chooses the best option out of those available to him or her at that time.
  • It is impossible to not communicate.
  • The processes that take place in a human being or between human beings are systemic. Any change that may arise in any part of the system will have consequences throughout the entire system.
  • The person with the most flexibility (with more options) is the one that has the most possibilities for adapting to the system.
  • If it is possible for anyone in the world, it is possible for me.
  • People have all the resources necessary to make any change that they want.
  • There are no such things as failures, only results different from what you expected. If what you have done up until now (and how you have done it) does not work, do something else.

-NLP has been described as «the science or the art of personal excellence«, and offers efficient techniques for the improvement of communication, creativity and personal development.


  • BANDLER, Richard y GRINDER, John ; La estructura de la Magia;.
  • BANDLER, Richard y GRINDER, John ; De Sapos a Príncipes ; Gaia Ediciones, 2000
  • GRINDER, John, DELOZIER, Judith, Turtles all the way down, Prerequisites to Personal Genius, Grinder & Associates Publishing, 1994.
  • O’CONNOR, Joseph y LAGES, Andrea, Coaching con PNL, ed. Urano, 2004
  • DILTS, Robert, Coaching, ed. Urano
  • DILTS, Robert, Changing Belief System with NLP, , Meta Publications, 1990.